The French artist ZEVS is known to many because of his spectacular "Visual Kidnapping" campaign. At the Berlin Alexanderplatz he cut a female figure out of an oversize advertisement banner from the company "Lavazza" and "blackmailed" them to make a 500.000 Euro donation to the "Palais de Tokyo" in Paris. For some time now, he has been dealing with the methods and techniques of Graffiti cleaning troops in Paris and the momentariness of Graffiti. In Wuppertal, he worked with his subsequently created Clean Graffiti Technique. He designed dirty walls by working his pieces into the walls with cleaning machines, thereby creating a negative. The many dark, dirty and old industrial buildings that shape the cityscape of Wuppertal inspired him to do this work.
Project description:
My project consist to create graffiti in Wuppertal by cleaning dirt with a karcher from the polluted walls of the city. Like in school when a child his given lines as a punishement I propose to replicate this exercice by writing slogans using the karcher on walls stained by urban pollution.
What’s the idea behind your project?
The freedom of __expression
Propper graffiti it is a technique which I imagined while observing the street-cleaning crews of the korrigan compagny during the erasing of all the graffitis of Paris in 2001.
www.korrigan-graffiti.com
Why did you decide to be part of the project?
Because I found the Red Bull proposal more intersting than a lot of companies trying to get the most cutting edge Guerrilla Marketing strategies and tactics to build them business without spending a lot
of money.
What was special about the project?
The reaction of people watching me working in the street was good. The was Surpised, amused, enthusiastic but never angrys. It was nice to reverse the opinion of the graffiti watcher.
What do you think of Wuppertal as a location for this kind of exhibition?
Nice but I prefer Metroplis like: New-york - Berlin - London - Paris - Tokyo
How much was your project affected by Wuppertal?
Nothing. It would be possible to do it in any other areas affected by the urban pollution.
Do you think the frame of OUTSIDES can be a role model for further projects?
Definitely Maybe.
